Where is the transformation and upgrading of medical dressing industry? What are the new difficulties


Medical dressings are the dominant products in China's medical device industry. However, the medical dressing industry, which is facing the three major challenges of the international financial crisis, industrial structure contradictions, and economic structure adjustment, has a series of problems such as the slowdown in export growth and the weakening of traditional market demand. The road of development before it has become more and more complex and rugged. In order to reflect the confusion and problems of my country's medical dressing industry at this stage, and to find the way for the transformation and upgrading of enterprises, this edition will launch the "In-depth Report on the Transformation and Upgrading of the Medical Dressing Industry". Professionals are welcome to participate in the discussion and break out of the industry., Seize opportunities, rebuild confidence, and provide ideas, methods and experience.

Medical dressings are medical supplies of sanitary materials, which have always occupied a large proportion in China's export trade. At present, China's medical dressing exports have accounted for more than 20% of the total global medical dressing exports. According to statistics from the China Chamber of Commerce for Import and Export of Medicines and Health Products, in the first quarter of this year, my country's medical dressing exports were US $0.565 billion billion, an increase of 11.56 percent year-on-year, accounting for 13.33 percent of my country's total medical device exports during the same period. The top three export destination markets are North America, Europe, and Asia.

"Although exports still maintain a high growth rate, it is important to note that China's medical dressing exports to Europe and the United States have shown a saturated trend, coupled with fierce competition in the same industry, a considerable number of export enterprises have shifted their target markets to emerging markets such as Saudi Arabia, Brazil and Russia. It is foreseeable that China's medical dressing industry will face more difficulties and more intense market competition in the future." A few days ago, Professor Xi Tingfei from the Frontier Interdisciplinary Research Institute of Peking University analyzed and pointed out at the "2015 Camel Man · 8th China Medical Consumables Conference" held in Henan.

New difficulties continue to emerge

"It should be said that in the past 30 years, the development of the medical dressing industry in China's manufacturing industry is considered relatively good. At present, the global medical dressing industry is still mainly concentrated in China." Cui Jinhai, president of Ogilvy Medical, who has more than 30 years of experience in the medical dressing industry, said. According to him, China's medical dressing industry has experienced four stages. The first stage began in the mid-1980s, when the products supplied by the industry were relatively single-mainly raw gauze; the second stage was in the 1990 s, when enterprises began to purchase a large number of raw materials for deep processing, and then shipped the products to Europe, North America and other regions for packaging. At this stage, the supply of raw materials and enterprises were diversified, and the industry gradually developed and expanded. The third stage began in the early 21st century, the industry has developed to deep processing and packaging production. At this stage, the industry has enjoyed China's market dividend and demographic dividend. Many companies have begun to transform and upgrade, from the development of primary raw materials to the integrated design of products, equipment, and factories, to make products More refined, almost controlled the cost to the "extreme", pushed the industrial development to a climax, and achieved a number of leading companies such as Steady, Ogilvy, and Zhende.

"However, when the industry develops to the fourth stage, you will find that the market's" free ride "is not so easy to take, the original population and market dividend are less and less, and the industrial development is facing many new difficulties." Cui Jinhai said that at present, China's medical dressing industry is facing obvious difficulties in six aspects: order pressure, raw material price, enterprise capital, labor cost, environmental protection responsibility and risk control.

Regarding the impact of price fluctuations of medical dressing raw materials on manufacturers, it has already caused a greater reaction in the industry. Cui Jinhai has commented on this issue in public more than once. He pointed out at this meeting that the main raw material for medical dressings is cotton. However, in recent years, the price of cotton in my country has fluctuated exponentially, with a maximum of 27000 yuan per ton and a minimum of more than 10000 yuan per ton. In terms of capital, the original industry's capital flow is very good. Many companies are doing in developed markets. Now some companies have a large "volume". In the case of price fluctuations of raw and auxiliary materials, funds are becoming more and more tight. In terms of labor costs, the average monthly salary of ordinary workers in medical dressing manufacturers did not exceed 200 yuan at first, and now it is 2500-2600 yuan, which does not include social security. Nowadays, enterprises are facing the situation of increasing the cost of low-end talents and introducing high-end talents.

"At present, the traditional export market demand in Europe, the United States, and Japan is becoming saturated, domestic prices are rising rapidly, and labor, raw materials, and freight costs have increased accordingly, resulting in an increase in export trade quotations. The competitive advantage in the market is weakening. In addition, the gradual devaluation of the currencies of Southeast Asian countries, coupled with the low cost of labor and raw materials in these countries, the price advantage of their products has gradually emerged, seizing a certain market. At the same time, international trade protectionism is on the rise, and Europe and the United States restrict the export of medical dressings in China by raising the quality threshold, anti-dumping, countervailing and other non-tariff barriers." Xi Tingfei also pointed out.

In recent years, the domestic manufacturing industry has generally faced new problems of increasing responsibility for energy conservation and environmental protection. In Cui Jinhai's view, although the medical dressing industry is not facing as much pressure on energy consumption and environmental protection as other manufacturing industries, it has encountered great problems in energy. "The price of electricity is too high and the quality of electricity is unstable, which has a great impact on the production equipment. We invested hundreds of thousands of yuan to introduce foreign equipment to control the problem of unstable voltage." He also pointed out that at present, domestic enterprises are also facing new problems in their risk control ability, and some enterprises have the demand to enter the capital market, but we should know that listing is a "double-edged sword" for enterprises. Enterprises appear to be very weak in the capital market, and the outcome of financing may also make some good enterprises less healthy.

"Due to the relatively low barriers to entry in the industry, the homogenization of domestic medical dressing products is serious, forming a vicious circle of low-price competition. In addition, the export of medical dressing products to OEM exports, few domestic enterprises in the international market to play their own brands. Some export enterprises lack their own export sales channels, products mainly rely on foreign distributors." Xi tingfei analysis said.

Seize the opportunity to reshape the fundamentals

Although the medical dressing manufacturing industry is facing complex situations and difficulties, many experts at the conference are still optimistic about the prospects of the international medical dressing market. Professionals from the Medical Insurance Chamber of Commerce believe that there are still huge business opportunities in the current medical dressing market, and domestic companies should actively respond to difficulties and "break the ice".

"With the increasing prominence of the global population aging problem and the resulting increase in patients with ulcers, bedsores and other diseases, the international medical dressing market demand will continue to grow. With the advancement of China's medical reform, the development of individualized treatment, and demographic changes, China's medical dressing manufacturing industry will usher in a period of rapid development." Xi Tingfei pointed out that the State Council announced the "Made in China 2025" on May 8 this year, proposing three 10-year "three-step" strategies for building a manufacturing power in China, and clearly stated in the "Ten Key Development Areas". The innovation ability and industrialization level of medical devices, focusing on the development of high-performance medical equipment such as imaging equipment and medical robots, and high-value medical consumables such as fully degradable vascular stents, mobile medical products such as wearable and remote diagnosis and treatment can realize the breakthrough and application of new technologies such as biological 3D printing and induced pluripotent stem cells. This will greatly promote the development of medical devices and medical dressings in China.

"From industrial 1.0 to industrial 4.0, it is the result of the continuous change of production methods under the continuous action of productivity and production relations. Its presentation method is that all elements such as people, machines, enterprises, customers, suppliers, etc. continue to grow, and continue to remove elements and elements. The non-value-added process of the value chain is finally formed, and its core is the value upgrade and direct connection. The development process of medical dressing industry in China is the evolution process of dressing industry value upgrading and direct connection." Cui Jinhai believes that on the road of transformation and upgrading of the medical dressing industry, some enterprises can adopt the development strategy of changing export to domestic sales, contract manufacturing to brand, low-end to high-end, extensive to fine, and extending the industrial chain, and reshape the fundamentals of enterprises through continuous innovation in strategic management, business model, products, technology and equipment.

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Where is the transformation and upgrading of medical dressing industry? What are the new difficulties

Medical dressings are the dominant products in China's medical device industry. However, the medical dressing industry, which is facing the three major challenges of the international financial crisis, industrial structure contradictions, and economic structure adjustment, has a series of problems such as the slowdown in export growth and the weakening of traditional market demand. The road of development before it has become more and more complex and rugged. In order to reflect the confusion and problems of my country's medical dressing industry at this stage, and to find the way for the transformation and upgrading of enterprises, this edition will launch the "In-depth Report on the Transformation and Upgrading of the Medical Dressing Industry". Professionals are welcome to participate in the discussion and break out of the industry., Seize opportunities, rebuild confidence, and provide ideas, methods and experience.